A new prospect will almost never respond to your first cold email, and even your greatest clients may require several attempts to re-engage them in a sales conversation. Both situations demand patience and perseverance.
Follow-up is a means to demonstrate your concern for customers, who want to know that you are interested in them and their needs.
After all, the typical recipient deletes about half of the approximately 150 emails they get each day. Your emails must stand out from the competition if you want to be taken seriously. Given that the typical return on investment for sales emails is $38, it is clearly possible and worthwhile to make the effort. That has great potential for revenue.
You may create the kinds of messages that captivate your readers’ attention and improve your chances of closing a deal by drawing inspiration from the appropriate sales email examples.
How to Create Standout Sales Emails?
Let’s examine what makes a well-written sales email before diving right into some samples.
The customer and their needs are the main focus of the most effective sales emails. That entails customizing each element of the message, including the CTA and subject line. Make sure you are contacting the appropriate prospects, as well. In your sales emails, be strategic about who and how you target them.
Key components of the best sales Email Service Providers
1. Write Engaging Subject Lines
Only the subject line is used to Build Brand awareness with email marketing to decide whether to open a message. Write subject lines that pose queries, offer data-based insights, or address a problem the prospect is experiencing.
2. Use Nongeneric Opening Lines
Your email’s subject line may have gotten you through the door, but now you need to entice the reader to continue reading with your first sentence.
Try to begin with something specific such as, “I enjoyed reading your blog article…” or “I was interested to learn about your company’s new product launch…” You might also be able to customize your opening line by making a reference to the recipient’s new position, their rival’s recent activities, or a relationship you share. Citing a pertinent statistic could capture their attention if you can avoid becoming too personal.
3. Tailor the Body Length to Your Audience
Emails between 50 and 125 words had the best response rates, at just around 50%, according to research. More recent studies, however, discovered that sales emails containing about 300 words had much higher response rates than those with less than 100 words.
A brief, cold email to a busy executive may be an excellent method to get your foot in the door, depending on your receiver. However, a shorter, more thorough email can assist build a relationship if you’re aiming for a high-ticket B2B purchase (or writing to someone you know well.
4. Avoid Talking About Yourself
A recipient of an email is interested in what you can do for them, not in how great you and your business are. To find out as much as you can about your contact’s needs and interests, look at their website and social media accounts. You can then modify your sales email accordingly.
5. Include a Clear Call to Action and The Next Steps
Don’t leave it up to the reader to determine what to do next. Do you wish to demonstrate something? Talk about your offer over a brief phone call. Give the prospect guidance so they can continue the dialogue.
How to Write the Perfect Sales Emails
1. Subject Line
Your email’s subject line may have gotten you through the door, but now you need to attract the reader to continue reading with your first sentence.
- Ideas for [thing that’s important to them]
- Question about [recent trigger event].
- Question about [goal they have].
2. Opening Line
You should avoid starting your sales email with “Hello, my name is…”
Instead, speak directly to your reader to make a stronger first impression. Here are some examples that have success:
- I noticed you
- [Mutual connection] mentioned
- I saw that we both
- I loved your post on
3. Body Copy
The body of your sales email should add value by relating your company to your prospect. Avoid making generalized value claims like, “We assist online marketing organizations in increasing their lead generation by 400% and proving ROI to their clients.”
Ask questions that connect the goals of your prospect with the research you’ve done. Here are a few instances:
- If at all, how would you like to change your approach?
- Is [benefit to them] a priority for you right now?
- Do you have unanswered questions about [topic]?
- Are you aiming for global dominance or a lifestyle business?
The conclusion of your sales email should be compelling so that readers know what to do next. To generate a clear response, try concluding with one of the questions listed below:
- Do you have time on your calendar to discuss this?
- Have you given any additional thought to the proposal?
- Please let me know if there is any logical next step.
- Do you have ten minutes tomorrow to catch up?
- Does it make sense for us to talk? If not, who would be the best for me to speak with?
A sales email signature should not be a source of inattention or repeated cliches. Instead, follow these recommendations for email signatures:
- Keep it short, simple, professional, and on-brand.
- Include your phone number for contact purposes.